The Maternity Experience

This project was carried out in 2016 with the support of the Ramsay General de Santé hospitals, alongside Corentin Bourret and Hélène Gosset . The design brief of this project was initially very open ( : Enhancing the maternity experience ) so we decided to analyze all the steps of this experience to understand where we could make the difference.

This led us to work on the emergency c-section, through the birth project. 
Our goal: thanks to the birth project, helping parents to accept the birth in case of emergency cesarean.
The details of the maternity stages enabled us to create a creative scenario. Thus we were able to develop the experience in a holistic way.
The creative scenario enabled us to highlight three interesting scenarios to enhance the experience of the emergency cesarean
We wanted the product to be part of the service offered by Ramsay General de Santé. That's why we put all our energy into developing the device in a non-intrusive way, and above all, in communion with the parents and their current state of mind.
This led us to a 3 steps experience, with myBola : a product and its app,
helping parents to live the maternity with serenity.

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