Nike x Julius K9

The aim of this project was to include a sporting activity for dog owners. In order to understand the issues at stake in this brief and to produce a product as close as possible to the needs of the two protagonists, we worked hand in hand with physiotherapists, sports coaches, canine behaviourists and veterinarians throughout the project. We have provided a product and application that enables the smooth resumption of the sport including the mental and physical needs of the dog and handler.

Co-managers: Simon Willot - Jeanne Bourel
Design team : Simon Dutrieux - Tanguy Bothier
3D modelers : Romain Lepleux - Maëlys Vasseur

Working with professional

The goal was to understand how to increase the amount of activity of the two partners while avoiding to injure them and keeping them motivated.

Developing a holistic experience

We worked on a cyclic scenario to anchor the run into the daily life of our users.

Ideation

We aimed to include the two partners, increase their motivation and their performance.

Here is a short video to sum up our development process :

Meet Partners

Partners helps you to take into account your needs to anchor running into your daily life

The application :

In his everyday life, the user will remain motivated by seeing his evolution and that of his dog. These results will be seen on the application, and will be felt thanks to the positive behaviour of the pet as well as the strengthened bonds between the two partners.

The application allows you to record and note the routes taken to ensure a positive evolution of the experience.

The equipment

The equipment offers comfort for the dog and his owner, free hands for the runner and flexibily for dog. On the belt is placed a safe pocket to carry all the important stuff. We chose neon yellow as a reminder of the Nike and Julius K9 DNA and also for the security. On the harness, under the legs of the dof is placed a cardio captor to mesure his well being.

USP

The level of activity is not calculated by the number of kilometres travelled or the time spent, but by the energy expended: in relation to the individual. This data is called NTC and is represented on the application by the two outer lines. One for the dog, the other for the man.

The landmark of the goal on the watch acts as a motivator for the runner.

«I’d like to know if my dog is having a good time or if he’s suffering and continues to run faithfully.»

The cardio sensor placed on the dog’s harness, allows you to see if the dog is in good condition during the race. If not, it sends an alert to stop or slow down the pace.

Partner's advertisment

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